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Carine Joubert, daughter of Marcel, is now leading the Domaine Joubert as the fifth generation of winemaking in the family. Carine is taking over her dad Marcel who has been farming and making wine from 10 hectare since 1972 organically, his natural approach was spurred after meeting pioneering Morgon winemaker Marcel Lapierre at a motorcycle rally in the late 1980s. Joubert farms organically and has been certified since 2009.

The family uses seaweed as fertilizer, and grows a short, sturdy grass between the rows of vines, creating competition and encouraging deeper root systems. Recent re-plantings have been widely spaced to more easily allow for plowing between rows. Joubert’s winemaking is void of cultured yeasts, fining, filtering, and sulphites—this uncompromising purist approach is practically an extension of his larger-than-life personality. Despite the fame of his predecessor Lapierre, Marcel Joubert’s generation of Beaujolais winemakers are instead humble, quiet achievers, and so his incredible wines remain largely undiscovered.

Carine's great grand-father Petrus, was the founder of the appellation Brouilly, but the family wineries now sprawls across the AOC Beaujolais, Beaujolais Villages, Brouilly, Fleurie, Chiroubles, and Morgon, boasting sun-drenched hillsides, mineral soils and vines ranging from 30-100 years old.

Carine is pushing her maceration in 45 days, bottling sometimes the wines two years after harvest. She believes time will deliver something special in her wines!