LUDOVIC DELOCHE
NATIONAL SALES
Hailing from Cornas, in the heart of the Shiraz region of Rhone Valley, France is Halle aux Vins' co-founder, Ludovic Deloche. Upon moving to the UK in 2002, he spent the next five years working in the wine industry in London.
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Ludovic set out for Australia, with a view to exploring New World Wine. Shortly after moving to Melbourne, he found himself working at Melbourne wine institution, Gertrude St Enoteca. It was here that Ludovic saw the potential in combining his knowledge of European and Australian wine markets. Shortly after, in 2007, Halle aux Vins was founded with the ambitious goal of introducing lesser known wines to the Australian market. Ludovic continues to be inspired by the passion of the Australian food and wine industry today.
MAX HELSING
VICTORIA SALES
Born in Geelong and grew up in Melbourne, Max has worked in Hospitality venues since he was 18 years old.
Max spent almost 6 years living in the UK, primarily in London. Working in many natural wine bars and restaurants, always working closely with people he admired. First starting at Terroirs in central London, it sparked a love of natural wine so much that his path has been forever changed by it. It brought him to France on more than once occasion for vintage, specifically as a cellar hand in 2017 in Burgundy with le Grappin winery, and picked grapes in the Loire and Alsace during other years.
Upon his return to Melbourne he headed for retail stalwarts Blackhearts & Sparrows while reacquainting myself with the Melbourne Hospitality scene.
Max has been with HaV since 2022 relishing his role as the Victorian sales rep.